The concept
Persian favourites in a counter-service, takeaway and delivery format — built to repeat as a chain from day one, drawing on the group’s central kitchen and Shahnamah’s culinary heritage.
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Persian fast-casual
Koobeh
Bold flavours, modern spirit.
STATUSWestfield Jeddah concept · opening unconfirmed
11
CONCEPT NOTE
Role & level of responsibility
A group fast-casual concept with documented brand assets, packaging and concept profile in the project library.
Verified status
Westfield Jeddah is the intended project location in supplied group material. Its public dining pages do not currently list Koobeh, so opening status is not independently confirmed.
Image
Brand board — sourced from the Pro Element Group brand and project library.
IDENTITY & CHANNELS
The brand, in its own hand.
No official public channel has been verified for this concept, so none is linked here.
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