The concept
The modern roots of the Levant: olive-oil-led mezze, freshly baked breads, charcoal-grilled meats, pristine seafood and peak-season vegetables — familiar names, avant-garde presentation.
Contemporary Eastern Mediterranean
A culture in motion, served around a shared table.

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CONCEPT NOTE
The modern roots of the Levant: olive-oil-led mezze, freshly baked breads, charcoal-grilled meats, pristine seafood and peak-season vegetables — familiar names, avant-garde presentation.
Documented as an operating brand within the group portfolio under Mohammad’s operations leadership. Brand and culinary authorship remain with their respective teams.
Operating in Jeddah; no confidential results are stated.
Photograph — sourced from the Pro Element Group brand and project library.
IDENTITY & CHANNELS
Official channel
Instagram ↗See the wider portfolio
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