Upscale Persian dining
The first concept, and the one that set the group’s standard.
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CONCEPT NOTE
Shahnamah celebrates the grandeur of ancient Persia through layered flavours, ornate interiors and poetic storytelling: kashk-e bademjan, mast-o-khiar, saffron rice and charcoal kebabs, reimagined with modern presentation across Jeddah, Riyadh and Diriyah.
Mohammad’s documented relationship is group-level operations leadership at Pro Element Group. The record supports the wider multi-brand remit; it does not assign him individual authorship of the concept, menu or interior.
Operating across three locations. No confidential commercial results are stated.
Photograph — sourced from the Pro Element Group brand and project library.
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